In our “here today, gone tomorrow,” “what have you done for me lately?” society,

how has Oprah Winfrey managed to be SO successful for SO long?  What has given Oprah her unique staying power?  The Washington Post wanted to know.  So, they polled a panel of successful men and women, of varying backgrounds and areas of expertise,

Since I first read the panelists’ responses a few days ago, I have been thinking a lot about how Oprah’s recipe for success can be applied to business.  Personally, I relate to “Oprah the Entrepreneur.”  Three thoughts have continued to resonate with me, from this panel’s responses and my own ruminations.

These are:

Oprah’s Connection

Oprah identifies with her audience. She exudes a genuineness that allows her audience to relate to her. As an entrepreneur, it is important to connect with each client. Delivering best-in-class service, in each client’s genuine best interest, will always set you apart from your competition.  Know your client.

Doing Good Oprah was able to recognize, early on, who she was; what made her tick.  Knowing jer own strengths (and shortcomings), Oprah has been able to find situations that value who she is.  As a small business owner, it is crucial to understand who you are, recognize your strengths, and channel those strengths to pursue and develop business opportunities that are comfortable for you.  Do not chase projects that require skills that you do not have, are not interesting to you, or that may compromise your values.  Do not seek relationships with clients who you cannot help.  In other words, seek comfort.  This does not mean that you should not have a reach that exceeds your grasp.  But, it does mean that you should not compromise your values or promise anything that you cannot deliver.  Know yourself.

Knowing What is Next Oprah has announced that she will end her television show after over twenty years on the air.  She is leaving at the top.  You can bet that she did not make this decision without a lot of thought.  This may be the most challenging part.  No doubt, as entrepreneurs, we are consumed with our business 24×7.  We are constantly looking for ways to serve our clients and help them to achieve their goals.  Sometimes we can lose sight of our own goals for a project.   We should always have personal goals for a project and, periodically, we should re-assess these goals and make necessary adjustments.  Sometimes, knowing when to call it quits, learn from the experience, and move on may be the best option.  Be honest to yourself and to your client.  Know the Relationship.