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Contact Us

Posted on 27 April 2010

email: Kchiu@kadidid.com

Phone: 301.332.5649

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Social Media Integration in Corporations

Posted on 16 March 2010

While many large corporations are implementing social media or social networking platforms to increase online presence and to reach out to new customers, the art of integrating the most beneficial social media tools into a large corporation’s online community has yet to be perfected. Many times it is because there are so many different platforms to choose from, and it is unknown which will be the most successful in generating a positive response from consumers.

As major corporations determine which social media and networking tools will be most advantageous for their purpose, it is important to know which features are important to utilize so that they may be implemented strategically. Blogger, former senior analyst from Forrester Research, and current partner of Altimeter (strategy consulting firm), Jeremiah Owyang, has created the matrix below to compare the various features of social media, along with the pros and cons of each.

Matrix: Feature Attribute Benefits of Social Integration

Feature	What it does	Benefits	Downsides	What no one tells you
Sharing Features	Allows users to share content from corporate websites to social networks	Free to deploy, as social newtorks offer features or Sharethis or Addthis	Beyond sharing and simple analytics, there’s limited functionality	It’s scary to send traffic away –but it cause viral effects you didn’t expect
Embeds and Widgets	Embed features on social networks (like Facebook Fan Reactions) on your corporate website	Breathes real social interaction to static corporate sites, showing real world customer interaction	Control over what’s being said is limited.	If you don’t integrate this with your look and feel and use default features your site will look amateur
Authentication	Login to a website using a social networking login, often through two clicks like Twitter connect.	Increase chances of interaction. Users hate filling out registration pages, so this allows them to ‘login’ faster using their own login.	You have less ability to glean their email address, as they’ve logged in another route. In the long run, you’ll have disparate data.	Social networks are really an identity play, by using this, they gain more control.
Cross Publishing from my site to social networks “Pollination”	Users can share information to specific friends in their social networks	Rapid sharing of content, and sometimes the ability for users to specifically select who they’ll share to –this is beyond simple sharing features as activities and actions can quickly spread	Spreading information means more disparate instances of data, making it hard for brands to maintain control.	Careful. Don’t allow for users to simply spam their friends with content, be selective.
Real time updates	Update websites in real time with social content on corporate sites.	Enable your corporate site to really be real time through updates in social networks in real time, and vice versa.	Not all content will be relevant, and excessive updates will become white noise.	Use this for key events, or important customer transactions, not the mundane activity.
Social Personalization	Serve up content based on users profile information and previous behavior, see VW’s early experiments	Rather than subject customers to a generic user experience on your corporate website, customize the experience based on their social networking profile, increasing relevancy.	Create a series of specific content types is costly, as well as the engine to develop this.	Don’t assume what a customer does in Twitter is relevant to your own product, one size does not fit all.
Social Context	Present real time information based on their friends behavior, see HuffPo.	Allow your users friends to increase relevancy by suggesting content and products to each other –increasing rate of action.	This is very complicated system to create, and requires a mindset to let go to gain more as users may say and recommend things you don’t like.	Every company is a media company, and the smartest companies realize they are a marketplace.
Application Platform	A platform that offers third parties to create web based applications using the social networks APIs, access to data	Companies want to extend unique features onto social networks (like the most popular content on a corporate site) to increase interaction	Costs to developing these applications are high, you need specific developers that understand the ever changing nuances of these platforms	You’ll need long term resources or budget to do this and your existing team may not have the skill set.

Although understanding each component of the matrix above is crucial, the key for a corporation to successfully integrate the various methods of social media is to understand the interest of the online consumer who will actively engage in this online community. Consumers may be interested in a specific product; however it is more likely they are interested in the entire market that a product serves. Therefore, it is critical for corporations to use social media to present their knowledge of the future of the marketplace and how their product fits into the future of that market, a topic in which consumers would be inclined to comment.

By developing a strategy of social media implementation and metrics to track success, a corporation could create or positively enhance its consumer market and customer satisfaction. To increase the success of consumer interaction within the online platforms, partnering with agencies that have an expertise in social media and marketing may be favorable. Along with an introduction to web 2.0, many other tips to increase success of social media within the corporate atmosphere are highlighted in the slide show

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Portfolio

Posted on 29 June 2009

Booz Allen Hamilton:
Developed implementation strategy for their social media platform. Change management to increase user adoption. Designed social media learning framework. Defined knowledge management strategy to promote collaboration using social tools such as blogs and wikis.

HomesBook.com:
Provided marketing research and competitive analysis. Defined user requirements.

HP: Enhanced HP’s CIO Customer Loyalty Program with social media.

Fashion Fights Poverty:

Enhanced communication and awareness with social media for a DC based non-profit organization. Leveraged Twitter to engage with target audience to promote campaigns and upcoming events.

Unitee:
Created online presence for a local boutique company by creating an online newsletter, Facebook Fan Page, and improved Twitter with better layout and increased following.

Abbe&Harriet:
Developed a website to include image gallery for two artists.

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10 Tips for Career Success

Posted on 23 June 2009

Here are some great tips for career success. I hope you will find it helpful as I have.

10 Tips for Career Success
By Alvah Parker

Find ways to learn continuously.
Find ways to improve whatever you do. Be willing to incorporate the new ideas that you learn in #1.
Do your work completely and with pride.
Be true to your own values.
Clear up those irritations (energy drains) so that you can devote your energy to your work.
Practice self-care so that you feel good about yourself.
Keep work in perspective so that you have time for other parts of your life (family, friends, hobbies, volunteer work).
Listen carefully to everyone. Managers need to walk around and talk to employees and customers.
Network within your company and outside.
Delegate tasks when appropriate and empower those doing the work to do it their own way.

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Library

Posted on 18 June 2009

Here are some slides created for some of our clients. Feel free to look through the slides. As always, we welcome your feedback. Are there specific topic you are interested in?

Secrets to Social Media Success

Social Media in 15 slides

Is your organization ready for Enterprise 2.0

Social Media for the Government

Sales 2.0